Located at 435 W. 14th Street in the lively Meatpacking District, the new retail format will offer a unique shopping experience focused on interaction with the brand’s innovations.
The store’s interior design, conceived by Valencia-based Carmen Baselga Taller de Proyectos in collaboration with the brand’s team of store engineers, is based around a surprising walkthrough of a sequence of immersive scenes that invite visitors into the world of Lladró.
Ana Rodríguez, CEO of Lladró, declared that: “The launch of this new concept store, which coincides with the brand’s 70th anniversary, responds to our mission to continue revitalizing porcelain, delving into its most innovative creative possibilities, and to making it known through experiential spaces like this one in which emotional connections are generated.”
