The liquor retailer is opening its first drive-thru coffee concept at one of its biggest stores at Gateway Drive in Davenport, Tasmania.
The concept store is a collaboration between BWS owner Endeavour Group and Double Shot Coffee, a division of Oasis Griffiths Group. At the new drive-thru location customers are able to shop at a Double Shot coffee cart that serves a range of fresh coffee and locally baked treats.
The company identified an opportunity to expand its convenience offering allowing them to attract a new customer segment. Format Development and Innovation Manager at BWS, Bianca Milne, said: “We’ve seen the activity of other convenient coffee brands and the demand from consumers, but we also know many aren’t satisfied with the quality of the dollar offerings.”
She also added that a number of BWS’ prime locations are ‘drive-thru ready’, making the launch of coffee pits stop an endeavour worth pursuing. Following this pilot, the company intends to roll out the concept to other locations across the coming months.
