The health and beauty giant has unveiled its 1,000th store in the Philippines, which is also its largest in the country to date as well.
“This new flagship store is important in the nationwide expansion in this beautiful country as it’s a clear demonstration of Watsons’ determination to strengthen our connection with customers via seamless O+O (online-to-offline) platforms,” said Dominic Lai, Group MD of Watsons, who attended the opening event. “O+O platform strategy is at the core of our business to create an integrated experience, to better serve customers anytime, anywhere.”
The interactive O+O experience includes several tools online and on-site, including a Skinfie Lab, a skin analysis tool that creates personalised skincare recommendations from selfies; a #ColourMe Virtual Makeup tool that lets customers try cosmetics digitally; a virtual consultation and remote physical examination in partnership with The Medical City; and a Supplement Finder.
