The company now provides a digital shopping experience that includes seamless one-click checkout on its e-commerce site and app.
The fast-fashion retailer, a banner of Authentic Brands Group (Authentic), launched a multi-year effort to overhaul its enterprise, digital and omni-channel technology during the Covid-19 pandemic. Among those technology initiatives was a focus on providing a frictionless, rapid, and safe online checkout experience.
“Forever 21 is committed to a customer-centric approach using technology to drive innovation and providing a fast and convenient experience on the fashion shopping journey,” said Sam Biswas, Senior VP, Technology, Engineering & Data, SPARC Group LLC, parent company of Forever 21. “We’re excited to offer shoppers a secure, one-click checkout with Bolt.”
“Forever 21 is showcasing true leadership with its investment in digital shopping technology,” said Maju Kuruvilla, CEO of Bolt. “We’re proud to partner with Forever 21 to deliver a one-click checkout experience that will delight customers and make them eager to come back and shop over and over again.”
