Hammerson has signed leading luxury watch retailer, TAG Heuer, at Bullring & Grand Central, for the brand’s first dedicated boutique in Birmingham and first store to feature a new design concept.
Located on the Bullring’s upper level opposite Sky and Breitling, the 1,400 sq ft standalone boutique will further elevate TAG Heuer’s presence within the destination, offering its customers a fully immersive TAG Heuer experience. The new Bullring boutique will be the brand’s first location to feature its brand-new creative design concept.
Demonstrating a pure avant-garde watchmaking spirit and a commitment to innovation with revolutionary technologies for 163 years, TAG Heuer is set to introduce the full collection of luxury timepieces to its Bullring boutique in March. In-store timepiece specialists will be on hand to showcase world-renowned Swiss watchmaking expertise, including limited edition, novelty and unique pieces.
Toby Tait, Director Asset Management, Hammerson, said: “TAG Heuer’s new Birmingham boutique will further enhance Bullring’s line-up of luxury watch and jewellery retailers, a category which continues to perform well. This is just the type of international brand our customers have now come to expect as we continue to curate a real mix of high end, experience-led and innovative brands and concepts. We’re looking forward to the brand’s grand opening.”
