Shaftesbury has announced Kati Kaia, the final winner of the ‘Start Up with Seven Dials’ incubator initiative, has launched its debut activation at 9-11 Shorts Gardens, Seven Dials, which will be open until June 2023.
Kati Kaia, named after its founder, is an inspiring, specialist wellbeing brand and offers unique Artist Yoga Mats, Meditation Kits and Wellbeing Accessories. Translated literally as ‘Pure Joy’, Kati Kaia uses abstract and considered expressionist, hand-painted artworks to inspire and energise.
Identifying Seven Dials as a destination with similar values that attracts the conscious consumer, the ‘Start Up with Seven Dials’ winner selected the destination to launch a first-to-market product, a circular yoga mat made from recycled diving suits, in collaboration with Circular Flow, at the pop-up store.
Championing sustainable and eco-conscious criteria, Kati Kaia’s yoga mats are all made from 100% non-toxic, natural rubber that contains no plastic or PU fillers. The designs are finished with a vegan suede soft-touch top and are machine washable, aiding their longevity. The brand has also partnered with Rainforest Trust UK to work with grassroots organisations around the world, striving to protect biodiversity and natural habitats.
