The brand will land in the country in Mid-May, opening its first store in Coimbra. This will be followed by more than 30 spaces in 2023.
According to Jorge Barrie Ruiz, the Group’s Operations Manager for Portugal and Spain, the new spaces will be larger than their usual stores and the opening in Portugal will create 13 jobs.
The store, which will be part of the Pepco Plus brand, will offer shoppers three product categories comprising of general merchandising clothing and fast-moving consumer goods (FMCG). Products on offer will include personal hygiene, cleaning and laundry, drinks, snacks, pastries and even pet categories, all available at competitive prices.
Ruiz explains that the brand intends to set up store locations in Coimbra, Albufeira, Olhao, Elvas and Lisbon by the end of 2023. He also adds that the group intends to “explore more than 4,000 (stores) in 18 European countries, such as Spain, Czech Republic, Hungary or Italy.”
