The partnership will see the pair launch a first-of-its kind membership programme, further establishing the mall as a leader in the retail and entertainment industry.
The new membership, which is called MOA Insiders, will reward shoppers throughout the year every time they shop, play and dine at Mall of America. MOA Insiders is yet another offering that differentiates Mall of America, making it the first combined retail and attraction venue in North America that provides a membership programme for guests.
To join MOA Insiders, MOA guests can download the Mall of America App and create a free account. After signing up, all members will begin earning one point for every dollar spent by presenting the QR code on the App at checkout or at MOA Guest Services. Points can be redeemed for various rewards inside the APP, such as attraction passes, birthday rewards, and unique offers at participating stores.
Jill Renslow, Chief Business Development & Marketing Officer at Mall of America, said: “With the incredible feedback we have received from our holiday rewards programme, we knew the time was right to create a year-round offering for our loyal guests. MOA Insiders is truly a unique programme for a venue like this.”
Ben Chesser, CEO and Founder of Coniq added: “Coniq is proud to be part of Mall of America’s mission to provide customers with world-class experiential retail, attraction and entertainment using this new omni-channel engagement programme.”
