Diesel has partnered with Jaspal Group for the distribution and marketing of the Italian fashion brand in Thailand and Vietnam, according to the Bangkok Post.
The partnership has led to the opening of the first Diesel flagship store in Thailand which is situated inside Bangkok’s giant shopping mall CentralWorld. This takes Diesel’s store count in the country to four.
Designed under the ‘Sunshine’ concept, the new store features the brand’s signature red and white colour scheme and is located on the first floor of the mall. Diesel at CentralWorld is home to the brand’s full range of ready-to-wear collections and accessories.
