The footwear and accessories brand has made its debut in the city and it becomes the brand’s largest store.
The space aims to offer, in addition to products, an environment to create and experience the Reserva Go universe.
Putting its expansion project into practice, the first store in São Paulo is located in Bela Cintra. The point of sale has three floors, making it the largest store by the brand so far. The project aims to bring exclusive experiences to its consumers, offering differentiated products and services on each floor.
In addition to presenting all of the brand’s exclusive releases, the store will feature personalised services such as the “Neo Studio”, which is the possibility of creating your Neo sneakers, the brand’s most successful model, and changing the colours of various components – sole, laces, tongue, turn – allowing up to 4,500 possible combinations, which will be manufactured in real-time by the factory.
