The quick-serve restaurant chain has brought its Cantina concept to Los Angeles, opening a location on the iconic, palm tree-lined Hollywood Boulevard.
The urban-oriented Cantina format has a smaller footprint than a traditional Taco Bell, with a menu that includes alcoholic beverages. It also boasts updated digital features. The new eatery sits on a historic Hollywood property that was built in 1917 in the Churrigueresque style. Most notably, the building housed a bookstore in the 1930s that was a favourite haunt of movie stars of the time.
The design combines old Hollywood architecture, including marquee-styled signing, with state-of-the-art digital features that simplify and modernize the customer experience. Customers can order from standing menu kiosks inside the restaurant.
The five kiosks supplement traditional menu boards, allowing customers the opportunity to take ordering into their own hands. The digital features optimize and redeploy the role of the employee within the restaurant experience, the company said.
The Hollywood Cantina is Taco Bell’s first Cantina location in Los Angeles County and joins nearly 150 Taco Bell restaurants operating across the county.
