Leading active entertainment brand Gravity has confirmed it has secured up to £30M in funding to deliver its growth and expansion plans.
Established in 2014 as a trampoline park operator, Gravity now leads the active entertainment market in the UK with 17 sites already in operation nationwide, plus this year’s newly opened international sites in Mauritius and a second location in Saudi Arabia, which both run as a franchise. This takes its franchise sites to six.
This new injection of funds will facilitate the business’ roadmap to grow and strengthen the brand. Having launched the next phase of its exciting offering in 2020 in Wandsworth, London they are on track to open new Gravity Max sites in Liverpool One, planned for H1 2023, and Westfield Stratford, scheduled for Q4 2023. The funds will also drive expansion with Gravity expected to announce a pipeline of venues in major UK cities as well as further growth overseas.
Harvey Jenkinson, Co-Founder and CEO at Gravity, commented: “This funding has come at a pivotal and exciting time for Gravity with the launch of our Gravity Max brand at Liverpool One and London Westfield Stratford this year. We are thrilled to build our relationship with Sculptor on this investment. This backing will help us realise the full potential of the Gravity brand, ensuring the rollout of our business plan and achievement of strategic objectives. We look forward to further establishing Gravity as the international name in active entertainment and providing our customers at every site with the best possible experience.”
