The brand is looking to attract prom goes with a new campaign that includes augmented reality (AR) and digital video features.
The specialty menswear retailer, a banner of Tailored Brands, is launching a new omni-channel promotion, called “Prom Your Way,” which features a digital hub where customers can begin their tuxedo-fitting process. Men’s Wearhouse is utilising the Snap Magic Mirror solution to provide an interactive shopping experience.
The mirror uses AR to enable shoppers to try on clothes and accessories before buying them, as well as share imagery with their peers. The fit technology embedded in the mirror enables shoppers to see how clothes will look.
Men’s Wearhouse will also introduce the new Snap 2D Try-on Technology solution at select store locations. The AR-based apparel try-on solution repurposes existing product photography to create a virtual try-on experience that visually moves on the customer to provide a sense of realism and personalisation.
“At Men’s Wearhouse, we dress our customers for the most important moments in their lives,” said John Tighe, President of Men’s Wearhouse parent Tailored Brands. “We are proud to serve as a longstanding resource for high school students preparing for prom and are excited to offer experiences in-store and online to meet them where they are. Everyone deserves to look and feel their best on prom night.”
