New Pop-Ups Launched in Shinjuku and Kyoto

“BEAMS” will hold a pop-up event “Dyeing and weaving in 47 prefectures” at BEAMS Japan Shinjuku and Kyoto.

The period is from 8-22 March at the Kyoto store and from 5-19 April at the Shinjuku store. At the event, shoes featuring straps designed with dyed fabrics from 47 prefectures from the original shoes “HANAO SHOES” of the brand “Whole Love Kyoto” from Kyoto (21,780 yen) will be exhibited and sold. This item was produced as part of HANAO SHOES JAPAN, an effort to solve traditional culture problems such as a lack of successors and is characteriSed by a design in which the thongs used for geta and zori sandals are replaced with white sneakers.

At the store, you can order from 47 types of thongs, as well as Kyomaru Uchiwa (1,408 yen), Kyoto 100-year karuta (3,960 yen), and bags made in collaboration with Ichizawa Shinzaburo Canvas (20,020 yen/both tax included).

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