A new partnership with Maison Margiela has seen Gentle Monster launch a selection of pop-up spaces around the world.
The collaboration of the two businesses creates a new ‘Créature,’ which is represented through a campaign using Katerina Jebb’s high-resolution scanning technology.
The Maison Margiela x Gentle Monster pop-up will visit seven cities worldwide: Seoul, New York, London, Singapore, and three cities in China. In the seven selected locations, a limited number of customised cushions will be distributed to consumers on a first-come, first-served basis.
