Grosvenor has announced that Under Armour has launched at Liverpool ONE. The opening is the retailer’s first UK Brand House in a 3,000sq ft space on South John Street.
To mark the occasion, Under Armour athlete and dead ball specialist Trent Alexander-Arnold took on the challenge of taking a free-kick to smash open the windows and officially launch the new store.
The new Brand House offers a seamless experience for Under Armour athletes and consumers, including connected fitting rooms which give them the opportunity to feel, try and learn about the products and their benefits by using the interactive screens installed. It will also feature bespoke artwork, paying homage to Under Armour athlete and Liverpool hero Trent to inspire future generations of football athletes in Liverpool.
The store will house performance products across popular co-gender train and run collections such as RUSH, Iso-Chill, HOVR, and many more. With the Brand House, Under Armour hopes to continue its mission to make athletes better, showing them what it takes to be the best.
“I’ve been incredibly fortunate to play for my boyhood club throughout my career. For that reason, there’s nothing I enjoy more than giving back to the community. As an Under Armour athlete, I’m able to do just that. Whether through our work with Tiber FC or opening the new Under Armour Brand House which will allow the toughest local athletes to strive for more, I’m really keen to help more young people from the area get into sport,” said Trent Alexander-Arnold, Liverpool FC and England footballer.
