Indian retail conglomerate Reliance Retail is planning physical stores for its e-commerce beauty platform Tira, according to local sources.
The exact launch date of the site has yet to be disclosed, however, it is expected to go live within the next few weeks. Tira will be home to a selection of premium cosmetic and skincare brands. The app is currently open to the group’s employees only.
Meanwhile, Tira’s first physical store is scheduled to open in Mumbai next month. The store will feature several technologies and digital innovations, including virtual try-on.
Reliance Retail’s venture into the e-commerce beauty business was planned early last year. Once launched, Tira will directly compete with Indian beauty retailers such as Nykaa and Myntra.
