UAE-based diversified family business GMG renewed its commitment to the Egyptian market by opening its headquarters in District 5, Cairo.
This headquarters will support GMG’s plans to open 100+ sports retail stores across Egypt by 2026 for its international and home-grown sports brands Sun & Sand Sports, dropkick, Nu Athlete and Nike. GMG will also increase its current Egyptian workforce 10 times in the next four years, adding more than 1,000 jobs to the Egyptian economy. These roles will be split across retail sales, admin, and management functions.
“We see strong potential in Egypt for all our sports brands. This aligns with our unique retail concepts, portfolio of the world’s biggest sports and wellness brands and increasing digital footprint. We will continue investing in this dynamic market to deliver new retail experiences while inspiring new lifestyle habits built around health and well-being,” stated Mohammad A. Baker, Deputy Chairman and CEO of GMG.
