The brand is deploying the ThredUp Resale-as-a-Service (RaaS) solution, which delivers scalable, customisable resale offerings for retailers.
The new online “H&M Pre-Loved” shop features garments that are organised into several smaller sub-shops, such as denim, sport, ladies, divided and kids. There is also a “Collabs” sub-shop, featuring pieces from the retailer’s designer collaborations and guest designer lines from years past.
Other fashion-oriented companies that have recently partnered with ThredUp for resale efforts include Francesca’s Acquisition LLC, which operates a nationwide chain of Francesca’s and Franki by Francesca’s stores; as well as Kate Spade.
“With our new ‘H&M Pre-Loved’ resale shop powered by ThredUp’s Resale-as-a-Service, we’re ensuring customers can find the largest amount of stylish, preloved H&M pieces ever to give them a second life,” said Abigail Kammerzell, Head of Sustainability, H&M North America. “We need to take responsibility for the impact fashion has on climate and the environment. Circular business models can help us reduce and limit this negative impact, while continuing to deliver fashion and style for our customers. With the launch of our first resale model in the US market, we’re taking the next big step in that direction.”
