Mango, one of Europe’s leading fashion groups, continues to implement its international expansion plan with a new store in Italy. This weekend, the company opened a new store in Bologna, located at 18 Via Rizzoli.
“The opening of our store in Bologna is a step further in our strategic goals for international expansion and strengthens our presence in the Italy, a strategic market for Mango and one of the most important for the fashion world”, Daniel López, Mango’s Global Expansion Director, points out.
The new store has a selling space of nearly 600 m2 and stocks products from the Woman and Kids lines. In addition, the store features the Mediterranean-inspired store concept, New Med, which can be found in some of the group’s flagship stores around the world.
This concept aims to reflect the spirit and freshness of the brand and is strongly influenced by Mediterranean culture and lifestyle. Sustainability and architectural integration are key in this new concept. These stores are characterised for featuring environmentally-friendly materials, such as natural paint. The store also has a recycling point, allowing Mango customers to deposit their garments for recycling and reuse.
