BTS fans in the New York area will soon be able to immerse themselves in the brand as it prepares to open a pop-up in the area.
The iconic South Korean boyband, whose seven members are global pop icons, will open a pop-up at The Shops & Restaurants at Hudson Yards, located on the West Side of Manhattan.
The store, called BTS POP-UP: Space of BTS, will open in late April. Billed as the first “official” BTS store in the US, the space will be open for three months. Anticipating high first-day crowds, doors will open two hours before and one hour after traditional mall hours on opening day.
The store will carry a wide variety of BTS merchandise, including stationery, apparel, homeware and fashion items, and will offer numerous interactive photo opportunities. Due to the high demand for merchandise, products will be sold until supplies last and have limited restock, according to a release.
