The brand has launched its fifth retail store this week – in the Gangnam District – as part of its strategy to deepen its influence in the Samsung-dominated market.
Apple Gangnam has opened today and offers Apple’s full range of products and services. The new store features a double-height facade with a mirrored coating treatment that blurs the transition from top to bottom and shifts in appearance during different times of day or seasons.
Running on 100 per cent renewable energy and carbon neutral, Apple Gangnam features an interior designed with materials sourced from the region, including the tables, wood feature wall, logo, facade glass, stone walls, and flooring. Apple Gangnam employs about 150 retail team members who speak a variety of languages.
