The fast-casual chain is now enabling members of its MyPanera loyalty program to order via Amazon Alexa, using Echo Show devices.
With this new feature, MyPanera members can ask Alexa on an Echo Show device to order Panera items for pick-up or delivery, and the order will be completed. To start ordering via Alexa, MyPanera members will need to have an Echo Show device and a stored payment method, and for delivery orders, an address in their MyPanera account. From there, they can ask Alexa to order food from Panera, add items to their order, customise items, and check out, all through voice.
Once signed up for MyPanera, customers with an Echo Show device can start ordering by saying: “Alexa, order Panera.” MyPanera rewards are not currently redeemable through this Alexa service.
“While our customers love the Panera app, we know there are times where it’s just more convenient to be hands-free and order by voice, and we are thrilled to work with Amazon to design and offer another convenient way to order Panera,” said George Hanson, Chief Digital Officer for Panera Bread. “We’re continuing to push the boundaries of what we can do to make our MyPanera members’ lives easier, and we’re just at the beginning of what is possible in the world of conversational commerce.”
