The iconic denim and lifestyle brand Levi’s has announced the launch of its largest store in Asia to date, in India.
Situated in Bengaluru’s bustling shopping hub of Brigade Road, the store advances Levi’s direct-to-consumer strategy and expansion focus in Asia. With this store, Levi’s continues to elevate brand experience to consumers through digital innovation, unique shopper experiences and an unmatched product assortment that is catered to the local consumer.
Spread over a total retail space of 7,521sq ft, the Levi’s Brigade Road store features the brand’s cutting-edge NextGen store format and retails some of its most beloved products – from its iconic 501, which celebrates its 150th anniversary this year, to its classic Trucker jackets. The store will also showcase the newest range of fits for both men and women, more relaxed silhouettes in line with the latest trends, and premium collections and collaborations.
“With consumer behaviour shifting in the ever-changing retail landscape, we at Levi’s continue to prioritize how we deliver our iconic products and an impactful brand experience, especially to our growing base of young, savvy consumers in India and across Asia. With this year marking the 170th anniversary of Levi Strauss & Co., the Brigade Road store – our largest in Asia – aims to be a premium one-stop shop in one of the region’s most vibrant cities. It will allow us to engage with Levi’s fans who are looking to create a style statement and connect with one of the most well-loved apparel brands in the world,” said Amisha Jain, Managing Director & SVP, South Asia, Middle East & Africa at Levi Strauss & Co. “India, in particular, is a priority growth market for Levi Strauss & Co. As we look to scale up our investments in Asia, the opening of the Brigade Road store signifies our commitment towards offering quality and innovation in the latest fashion to consumers in both India and the wider Asia region.”
