The Collective Expands Presence

The luxury multi-rebrand retail concept store from Aditya Birla Fashion and Retail Ltd has expanded its presence with its entry into the city of Ludhiana.

The store located at the Grand Walk Mall is spread across an area of 4,800sq ft and houses luxury global fashion brands for men and women. Global brands like Paige and Evisu have made their India entry with this store. Other brands showcased include Polo Ralph Lauren, Karl Lagerfeld, Ted Baker, Hugo, Love Moschino, and many more.

Commenting on the launch, Amit Pande, Brand Head of The Collective in a statement said, “We’ve seen a shift in the luxury fashion landscape over the last couple of years, particularly considering the pandemic. We have had an ear on the ground and are expanding our retail footprint to cities where customers want to shop– and Ludhiana is one of those cities.”

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