Volkswagen Middle East celebrated a sales milestone with Q1 2023 becoming the highest sales quarter for the brand since the first quarter of 2015.
Saudi Arabia, the largest market in the Middle East, recorded the highest sales month ever for the brand in the Kingdom. The Tiguan and Teramont recorded strong growth figures across all regional markets with the Golf GTI and R, T-Roc and Touareg also seeing high sales.
The Tiguan has had a hugely successful sales period in the first quarter, outselling all previous months since its introduction to the Middle East Region in 2008. The Teramont which is Volkswagen’s largest SUV, remains the best-selling product in the brand’s vehicle range. The Golf GTI and R are particularly popular in the UAE, showing a strong affinity by UAE drivers with the iconic sports hatchback.
The dynamic T-Roc also played a significant role in the success, showcasing its strength in the crossover SUV segment. The Touareg, the brand’s flagship vehicle also saw an increase in sales in 2023 with customers opting for the vehicle.
