The Baltimore Orioles Major League Baseball team is partnering with integrated payment technology provider Shift4 to provide a frictionless shopping experience at concession locations across its Oriole Park at Camden Yards home stadium.
The Orioles will leverage the Shift4 end-to-end commerce ecosystem, including frictionless mobile ordering and payment technologies. In addition, an integration between Shift4 and officially-licensed fan gear and merchandise brand Fanatics will support the retail transactions at the stadium’s merchandise locations.
“We’re thrilled to partner with the Orioles to deliver a best-in-class guest experience,” said Anthony Perez, Shift4 Senior VP of New Verticals. “Fans can expect all their transactions at concession stands and retail locations to be as quick and seamless as possible so that they can get back to enjoying the game.”
A large number of stadiums and arenas across all major US sports leagues are adopting cashierless shopping solutions from a variety of vendors. For example, two convenience stores equipped with Amazon’s Just Walk Out frictionless shopping platform and Amazon One palm-based payment solution are now open at Globe Life Field in Arlington, Texas, home field of the Texas Rangers pro baseball team.
