Cruise retail market leader Harding+ is extending its partnership with Diamanti Per Tutti, whose mission is to be the world’s leading diamond jewellery brand for everyday wear, by launching a collection onboard P&O Cruises Iona as a first for the cruise line.
Featuring within the ‘Retail introductions’ space which champions new onboard brands for cruise guests, the range will showcase Diamanti Per Tutti’s specialist travel retail collection, Wanderlust, while an even more specialist Cruise only collection is also in development.
As part of the Harding+ purpose of ‘Making every cruise better’, the launch experience, which is onboard until the end of May, will see one of Diamanti Per Tutti founders, Stephanie Wilms joining the cruise to give talks, meet cruise guests and offer specialist training to the dedicated onboard Harding+ jewellery team.
Paul Cunningham, Global Director of Buying from Harding+ explains “Diamanti Per Tutti is a smart, contemporary, and ethical brand that has shown a real understanding not just of modern jewellery buyer’s needs, but of travel retail and cruise guests especially. At Harding+ we always focus on what will work for the guests for each individual cruise ship with which we partner, and having a brand that shares the idea of different mindsets for different occasions is a perfect match.”
