Clinique, an Estee Lauder company, is unveiling a digital shopping experience that is called “Clinique Lab.”
Accessible online via laptop or smartphone, with no headset required, the Clinique Lab virtual storefront infrastructure is a photorealistic 3D environment provided by Journee, a metaverse-as-a-service platform company.
The storefront offers a virtual Clinique counter where customers can create a customised avatar and explore six unique zones including product stories, gamification, personalised interaction with Clinique associates, unique offers, and immersive on-site shopping.
The digital shopping experience, built on Journee’s Web3 metaverse-as-a-service platform, combines, live-rendered, gamified, mass-multiplayer 3D functionality with of e-commerce. Customers will be able to learn about product ingredients, formulations, benefits and application techniques on their phone, tablet or computer. Consumers can browse and buy products directly from the virtual store with exclusive offers.
“Unlike our retail stores, the Clinique Virtual Lab is an open world with no physical borders, offering endless possibilities in terms of design and storytelling. We wanted to take our Clinique brand to a new dimension on a platform that encourages experimentation and creative freedom,” said Charmi Panchal, Executive Director of Clinique Global e-Commerce. “Journee is the perfect partner to help us leverage the potential of the platform and create an experience that creatively expresses our dermatological roots. Together have created this experience that we hope will inspire our customers.”
