Simon has announced that lingerie retailer Etam will open its first US store, at Dadeland Mall, Miami this summer.
Founded in 1916, the storied – and affordable – French brand is best known for its lingerie, but also offers swimwear, sleepwear and loungewear. Etam currently operates more than 850 stores throughout Europe, Middle East, Latin America and Asia.
The upcoming Dadeland location will feature Etam’s latest store concept. The customer experience will be at the heart of the experience, which will include connected fitting rooms and a mobile checkout system. The store design features pink and nude colors with brass finishings, creating a feminine and intimate atmosphere.
“Opening a store in Miami is a strategic turning point for the group,” said Laurent Milchior, CEO of Etam. “We are thrilled to partner with Simon for this opening and look forward to bringing our French lingerie expertise to the US market.”
