Ralph Lauren has recently opened a new boutique in Amsterdam on the prestigious PC Hoofstraat. The American label’s new store is heavily inspired by the brand’s authenticity and timeless style, but in a modern and sophisticated design for its central location in Amsterdam.
This is reflected in a warm architectural palette of tumbled limestone floors, bright white plaster and a mix of rich stained wood tones. Custom freestanding furniture in teak and mahogany sits alongside display cases in warm oil-polished bronze and aged brass.
Digital touchpoints and in-store interaction should provide an enhanced customer journey where they can find information about the world of Ralph Lauren, with different product offerings and customization options. Iconic artwork and photography add the finishing touch.
The newest store sells the different lines, such as Ralph Lauren’s men’s, women’s and Double RL brands, spread over the two floors. To complete Ralph Lauren’s ‘World Of’ offering, a selection of promotional gifts and decorative accessories are also available in the store.
