Situated in Indore, the store is located in the city’s Phoenix Citadel Mall and launched with the Forevermark ‘Avaanti’ and ‘Icon’ jewellery collection.
“We are absolutely thrilled to announce the grand opening of our second exclusive boutique in the city of Indore and are extremely grateful to our clients in Indore who have made it possible,” said De Beers Forevermark’s Vice President Amit Pratihari, the Gem and Jewellery Export Promotion Council reported on its website. “This new store perfectly embodies the timeless elegance and modern sophistication that De Beers Forevermark is known for!”
The new store features a ‘Diamond Discovery Wall’ which chronicles the journey of a De Beers Forevermark diamond and details how the business is working to preserve the environment. The store also has dedicated displays for Forevermark’s ‘Circle of Trust’ diamond bangles as well as other, everyday and lightweight jewellery designs.
“It gives us immense pleasure to deepen our partnership with De Beers Forevermark with this second store here in Indore,” said Franchise Partner for the store Vikas Kataria, the GJEPC reported. “We look forward to a long and fruitful association constantly providing Indories with exquisite diamond jewellery.”
