Italian luxury label Brunello Cucinelli announced earlier this week a 35 per cent uptick in sales, on the back of surging double-digit sales growth in Asia.
Cucinelli Asia revenues grew 56 per cent to EUR74.3M, attributing to 28 per cent of the company’s total sales for the quarter, with China proving a “primary development opportunity” for the company, “further improving the growth trend it had already announced for 2022,” it added.
In the first part of the year, China brought a “great result” for the brand, compounded by “the positive impressions and confident comments gathered from our teams as well as from multi-brand customers and our landlords.”
The company noted, “Chinese customers are attentive and sensitive to brands with a very high positioning, an expression of very high quality, craftsmanship and sophisticated elegance.”
“Our wish for the coming years is therefore to be able to see a domestic market develop and consolidate, supported by the quality of the service offered to customers by our staff, the breadth of our offer, and a pricing policy that we would like to define as fair and consistent, which our brand particularly cares about,” said Brunello Cucinelli, Executive Chairman and Creative Director of Brunello Cucinelli.
