The international clothing retailer that offers quality fashion at value prices, today opened a new store at Walden Galleria in Buffalo, New York – the first Primark store in in the western region. This store will serve the greater Buffalo community as well as those in neighboring Canada with more than 34,000 square feet of retail selling space offering quality essentials for the whole family, on-trend fashion, beauty and homewares at affordable prices.
With five existing New York stores, Primark continues its growth in the state, bringing its sought-after shopping experience to western New Yorkers for the first time. This is the Ireland-based retailer’s 420th store globally and 17th store in the United States – part of Primark’s growth plan to reach 60 stores in the U.S. by 2026.
‘Primania’ is spreading across the U.S., as shoppers discover our unbeatable combination of value, quality, and style,” said Kevin Tulip, President Primark US. “We are thrilled to continue our expansion in New York with this store in Buffalo, it’s an amazing community that understands the importance of one of Primark’s core values – being a good neighbor. We’ve seen this already in the team we’ve hired and the warm welcome we’ve received from shoppers eagerly anticipating our arrival. We can’t wait to open our doors and show Buffalonians Primark’s unique, value-driven offering of fashion and essentials for the whole family.”
Opening weekend kicks off at 11 a.m. Thursday with the store ribbon cutting and will feature family-friendly activities celebrating the ultimate fandom of the Buffalo community throughout the weekend. Primark will host a grand opening tailgate party in the mall starting Thursday through Saturday, with games such as cornhole and Jenga, local DJ Lil Gab spinning tracks, and on Saturday, The Cheesy Chick food truck, offering delicious local treats to those headed into the store. There will also be free giveaways to participating shoppers on a first-come-first-served basis.
Primark has been expanding rapidly across the U.S. and currently operates stores in seven states. From great quality essentials to stand-out style across womenswear, menswear and kidswear, plus beauty, homeware and accessories, there is something for everyone at Primark.