The tech retailer will open its second MixC store in Shenzhen, China, as part of its strategy to strengthen its local footprint.
Apple said the new store has a Padang Light stone floor and a timber veneer-clad wall that was sourced responsibly and locally in China, maximising visibility within the store.
The store will feature the latest Apple products and accessories and an Apple Pickup station that combines the online and in-person purchasing experiences for Chinese customers. Apple said the dedicated area allows customers to order online and pick up their devices in-store at a convenient time.
“At Apple, we’re constantly innovating to deliver the best possible experience for our customers, and our incredible team members in Shenzhen can’t wait to welcome them when doors open,” said Deirdre O’Brien, Apple’s Senior VP of Retail.
