The hotels will be built and franchised in Tier 2 cities, including Ha’il, Jubail, Taif, Al-Ula, Tabuk and Jazan.
Amsa Hospitality, a Saudi start-up company, will bring 18 Accor hotels across second-tier cities within Saudi Arabia over the next ten years.
Amsa signed an agreement to develop and franchise a range of Accor’s economy and midscale brands, including Ibis Styles, Mercure, Mercure Living, Novotel, Novotel Living, and the recently launched Handwritten Collection. It will also be the third-party operator by leasing and franchising the assets.
Announcing this at Arabian Travel Market, Mohammad Alathel, Chief Executive Officer, Amsa Hospitality, said: “Amsa Hospitality is committed to the Kingdom of Saudi Arabia’s Vision 2030 and we want to be a part of the ambitious plans for the development of the country’s second-tier cities. Such a strategy must be accompanied by quality hospitality, offering the best international standards.
