A specialty airport/casino retailer is streamlining the process of allocating merchandise to specific store locations.
WH Smith North America (WHSNA), incorporating Marshall Retail Group, is leveraging the Oracle retail cloud platform to better manage planning and inventory across its more than 300 specialty airport and casino stores throughout the US and Canada. The retailer’s stores include licensed locations for brands such as Harley-Davidson, In Motion, Lego, and Tumi.
The company has implemented Oracle Retail Merchandise Financial Planning Cloud Service, enabling merchandise and location planners to streamline work while helping ensure day-to-day decisions align with wider business objectives. It also leverages SaaS-based Oracle Retail Artificial Intelligence Foundation Cloud Service, part of Oracle Retail Analytics and Planning Cloud Services.
Utilising Oracle artificial intelligence (AI)-based cloud solutions, WHSNA planners intend to deliver a more accurate inventory plan with optimal assortment, styles and size recommendations. The company hopes this will enable it to better provide the right merchandise in the right locations, enhancing customer satisfaction.
