The global discount retailer Miniso is setting up shop in the Big Apple as it continues to grow its US footprint.
China-based Miniso will open a flagship in Times Square on 19 May. The 5,400sq ft store, on the first floor of 5 Times Square, will offer nearly 2,000 items.
Miniso opened its first US stores in 2017, in California. But since 2021, the company has focused on expanding its presence along the East Coast and in the Southern states. In November 2022, Miniso opened four new mall stores in time for the holiday season, with two in Texas and two in Florida.
The Times Square outpost will have an upgraded, sleek look, with nine dedicated product zones, including licensed collections, “blind box” collectibles, toys, plushies, fragrances, accessories, makeup tools, stationary and snacks. The mix will include an emphasis on licensed products from international brands such as Sanrio, parent company of Hello Kitty. Miniso said it plans to bring more brand collaborations to the US market, including Peanuts, Barbie and Mario Bros.
