Luxury label Elie Saab has opened a new flagship store in the Middle East, continuing its expansion in the region.
Located in VIA Riyadh, an exclusive experiential luxury and architectural destination in Kingdom of Saudi Arabia, the 350sq m flagship boutique offers a unique experience of the label. The boutique features the most recent ready-to-wear and bridal collections, as well as kidswear, accessories and fragrances. It equally houses a private haute couture salon.
Designed and furnished exclusively by Elie Saab Maison, the all-white space is characterised by marble floors and plush carpets, while warm lighting reflects off of copper and oak wood accents. Completing the space are mirrors emblazoned with the abstract Elie Saab monogram.
“Riyadh is developing its regional influence, and opening a boutique in the Saudi capital is therefore relevant for Elie Saab as we thrive into a lifestyle brand,” said CEO, Elie Saab Jr. “To further cement our presence in the Gulf and the region at large, we are aiming to be accessible and meet our growing clientele to best address their specific needs.”
