Ascott to Enter Romania

The Ascott Limited (Ascott), one of the world’s biggest hospitality owners and operators with a presence in over 260 cities, will enter Romania following an agreement with local developer Forty Management.

The hotel construction is expected to begin this fall, with an estimated opening in the first quarter of 2026 following an investment of €22M.

The planned Central District Bucharest Hotel – The Crest Collection will have 170 rooms and a 360-degree restaurant on the 14th floor. As part of the partnership, Ascott will operate The Crest Collection brand for an initial period of 25 years.

“We have chosen to capitalise on the potential of the luxury hotel market in Bucharest and we are delighted to be setting up this new project together with Forty Management, one of the most innovative companies in Romania in terms of sustainable, mixed-use real estate developments,” said Marcel Lindt, Development Director UK and CEE, The Ascott Limited.

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