The Yagmour clothing firm has just reopened the doors of its store in the Unicenter shopping centre, which has been converted into a “concept store” through a new innovative image.
The store is
located on the first floor of the mall in the town of Martínez and has an area
of 140sq m. There, the brand aims to provide its clients with a 360°
experience that fuses fashion and technology.
The premises were designed by the architect Daniela Mazzuchelli and carried out
by the Cores architecture studio. For its realisation, the brand consulted
clients about their needs and tastes.
Yagmour’s big bet was technological innovation, for which he created a space with screens and an intelligent mirror that provides information and images on the garments that you want to see. They also added e-lockers that facilitate the withdrawal of products purchased online without the need to be assisted by the store staff thanks to the self-managed pickup.
Lastly, the changing rooms include an assistance button to be able to request attention from the saleswomen without having to leave. In addition, the store adds a rest space with armchairs, Wi-Fi and a charging place for cell phones.
