Apparel Group’s iconic American lifestyle brand, Beverly Hills Polo Club, marked the grand opening of its 150th store across the region with a spectacular, star-studded event held at the prestigious Dubai Mall on 12 May.
The glamorous event was attended by an esteemed lineup of guests, including Nilesh Ved, Founder & Chairman of APPCORP Holding, Neeraj Teckchandani, CEO of Apparel Group, and Kamal Kotak, COO of Apparel Group.
Adding glitz to the evening were celebrity guests Dr. Kholoud AlZaher and Ameen Abo Hani, both renowned Kuwaiti influencers, who joined the festivities and praised the brand’s commitment to style and quality.
Guests were treated to an unforgettable experience featuring live mannequins, interactive perfume-making, and virtual reality (VR) activation zone, where the attendees stepped into a hot air balloon basket, immersing themselves in the sensation of floating above the city. The talented Algerian singer and guitarist, Amine, provided a mesmerizing musical performance, adding to the overall ambiance of the evening.
Reflecting on the milestone, Sima Ganwani Ved, Founder and Chairwomen of Apparel Group, said, “Opening our 150th Beverly Hills Polo Club store is a testament to our strategic vision and dedication to offering customers premier fashion and lifestyle experiences. This significant milestone showcases our unwavering belief in Beverly Hills Polo Club’s ongoing growth and successful future in the region.”
