The Parisian house is installed until 16 October in the Tessabit boutique in Cernobbio, one of the most chic destinations on Lake Lombard.
The 50sq m space, on the shores of Lake Como at 83 Via Regina, is more than perfect for the Simon Porte Jacquemus brand, in a setting that is both glamorous and touristy for this new commercial experience in Italy. In fact, the brand had already installed a pop-up store in the centre of Milan during Fashion Week in February 2022.
The store and its façade have been completely covered in the brand’s colours, with raffia details and wooden decorations. A golden metal sun, the star of the collection, which can be found stamped on different pieces, shines in the centre of one of the windows, like a celebration of summer. The garden chairs designed by the brand, which has just launched a line for the home, are also present to refine the Jacquemus universe.
The collection is aimed at women and men with lines of ready-to-wear, swimwear, bags and hats, available in a palette of pale yellow and neutral earth tones, as well as jewellery.
