WHP Global, which acquired the toy retailer in 2021, has entered into a partnership with travel retailer Duty Free America to open the first-ever Toys”R”Us airport location.
The store will be located at Dallas Fort Worth International Airport (DFW), the world’s second busiest airport. It is slated to open in time for the 2023 holiday season. The store will feature a life-size 3D sculpture of Geoffrey the Giraffe and a curated selection of toys and games from popular brands. With demonstration tables for hands-on play and iconic brand elements throughout the space, the new airport store brings a fun Toys”R’Us experience that caters to gift buyers on-the-go and parents traveling with children, the company said.
“We are thrilled to partner with Duty Free Americas to introduce the first-ever Toys”R”Us airport store, an exciting new concept that we believe could roll out in airports around the world,” said Yehuda Shmidman, Chairman and CEO of WHP Global.
