The Japanese revolutionary beauty leader has opened doors to the Shiseido Ginza Tokyo brand store in Mall of the Emirates, the only store outside the Asia region for the 150-year-old brand.
The store has been launched in partnership with Majid Al Futttaim, the leading retail, shopping mall, communities and leisure pioneer across the Middle East, Africa and Asia. This marks a significant milestone for Shiseido’s expansion plans and signifies Majid Al Futtaim Lifestyle’s debut in the beauty industry.
Majid Al Futtaim Lifestyle’s entry into the beauty industry with Shiseido Ginza Tokyo complements the group’s existing portfolio of eight leading franchise brands, two home-grown brands, and over 65 stores across the GCC, along with 18 online platforms.
Franck Marilly, President & CEO, Shiseido EMEA & Global Fragrance, while talking about this launch said, “The opening of this Shiseido brand store in Dubai marks an important step in the expansion of our company in the Middle East. We are delighted to bring our namesake brand’s state-of-the-art skincare innovation to the region’s very dynamic and demanding consumers. We are excited by this partnership with Majid Al Futtaim Lifestyle and confident of the great success we will build together in this region with high growth potential.”
