Grosvenor has revealed the full extent of Eurovision’s positive impact on Liverpool ONE, revealing record-breaking footfall and sales results, following the hosting of the event by Liverpool this year on behalf of Ukraine.
For the week of 7 May to 13 May, which included Eurovision’s two semi-finals and final, footfall in Liverpool ONE exceeded the predicted uplift of 25 per cent, actually increasing by 31.5 per cent versus the same week in 2022. This compares to a 5.7 per cent increase for the UK as a whole. Footfall for the entire Eurovision period (5 May to 14 May) was up 17.3 per cent against the same period last year, with Liverpool ONE welcoming 680,000 visits.
The influx of visitors had an unequivocal impact on sales, with CACI, the consumer and location intelligence specialist, calculating an additional £19.9M of consumer spend in Liverpool ONE as a direct consequence of Eurovision. During the semi-finals and final week, total sales in Liverpool ONE increased by 23 per cent overall versus the same time last year. Restaurants in particular excelled with a sales increase of 78 per cent over the whole Eurovision period, peaking on the finals Saturday with an uplift of 87 per cent compared to 2022.
Liverpool ONE’s stellar footfall and sales results over the Eurovision period proved the destination’s most successful to date in 2023, and have broken post covid-19 record figures outside of the holiday season. Liverpool ONE’s out-performance was driven by a combination of a significant increase in tourists and visitors exploring the entire city centre as Liverpool embraced Eurovision.
