The Colombian brand of underwear, lounge and beauty, continues with the renovation of its store park in Colombia and launches its new store in the Palmetto Plaza shopping centre, in California.
In a space of approximately 80sq m, Lili Pink presents its main offer of underwear, as well as pajamas, loungewear, accessories, beachwear and beauty products. Lili Pink is the national leader in the middle segment of underwear for women and teenagers.
The national market is the great strength of the brand, which has added a presence with its own stores in Venezuela since the end of last year, as well as stores in Costa Rica, Guatemala, Mexico, Peru and Ecuador.
Founded in Colombia in 2006, Lili Pink is located in the top five underwear and loungewear brands with the largest market share. The banner has more than 400 stores in Colombia, as well as fifty stores abroad.
