On 5 May, Hering inaugurated its megastore at Shopping Eldorado, in São Paulo, under the Bossa concept in an area of 625sq m.
Started in 2019, the project already has 24 units across Brazil and is present in this format in places such as Curitiba, Piracicaba, Rio de Janeiro, Recife, São Bernardo do Campo, Uberlândia, Campinas, Blumenau, Porto Alegre, Londrina and Campo Grande.
The “open front” style façade and the “daylight” interior luminosity conveys the brand’s sunny and vibrant identity. The store has a contemporary and technological design, with a complete mix of products in its lines: the Basics, complete collections of women’s and men’s pieces, Hering Sports, Intimates and Kids.
“Since we started the megastores expansion project, the reopening of the Shopping Eldorado store was already one of our priorities to receive the Bossa store concept. It is a relevant address in the capital of São Paulo that will offer the best journey to our consumers and will provide a complete store experience,” comments Fabiola Guimarães, Brand Director at Hering.
