Housed across three storeys, the Townhouse is a historic grade-listed building and will showcase the brand’s core collections across menswear and womenswear.
Working with Shaftesbury Capital, the brand is taking 2,700 square feet of retail space, making the new store over five times larger than the brand’s current store, marking a huge leap in the brand’s trajectory.
A Day’s March opened its first bricks and mortar store in March 2014 at Kungsgatan in Stockholm. Nine years later they have expanded exponentially, with seven stores across Sweden, Denmark and the UK and a global presence online.
The new London store will mimic the minimalist aesthetic of stores in additional territories, featuring a showroom, chill-out area and cocktail/coffee bar for consumers.
Creative Director at A Day’s March, Pelle Lundquist said: “We have been in construction throughout Winter 2022 and are really excited to share our vision with the public. Co-designed by myself and interior architect, Daniel Braconier, we have maintained the original character of the building and layered elements of playful Scandinavian design on top. The interior will feature brick walls, oak, Carrara marble and a typical Swedish decorative painting technique from the 17th century.”
