Known for its colourful shampoo bars and fruity bath bombs, UK-based cosmetics brand Lush has opened the doors of its new Green Hub as part of efforts to expand its in-house circular recycling.
The facility at Lush’s Poole headquarters in southern England sees its signature black plastic pots granulated into plastic pellets before being remoulded, while a special unit treats wastewater.
Since its early days, Lush – now a staple of the British high street – has pledged its commitment to reducing its environmental impact and ethically sourcing ingredients. But business remains a key driver of its decisions.
“We’re keen environmentalists but we’re not fools. If the customers want this, then we’ll strive to provide this,” Mark Constantine, CEO and Lush Co-Founder, said in an interview with AFP. Constantine was among six friends, including his wife Mo, who founded Lush in 1995.
“We are supplying consumers with what they need when they need it. We are then secondarily thinking about the environment,” Constantine said. “I don’t believe personally that people are shopping with us primarily for environmental reasons. I believe they want a product that works,” he added.
